Principal + Operations
Inside Cole’s Head
Why did you pursue your profession?
“Never gets old. Enjoy the variety of working with diverse people, technology and industries. One day I’m building spreadsheets and the next on a big photo shoot.”
What is the most rewarding part of your job?
“Doing meaningful work for brands I believe in.”
What is one thing you wish all clients undertsood better?
“The importance of collaboration. It’s funny how some clients expect us to read their mind and not be a part of the process.”
What is the most common challenge you face?
“Helping clients understand the importance of research and strategy. Distinguishing ourselves from order takers to partner collaborators.”
What is the most unique thing about the team at Sapien?
“We are able to see the big picture for our clients and ourselves.”